In the past couple of months, Bitcoin has become a buzzword that’s popping up everywhere. It’s appeared in countless news articles, in social media, and even the U.S. Senate is talking about it . So what exactly is Bitcoin, and why does it matter? Bitcoin is an anonymous, decentralized digital cryptocurrency that allows users to make secure peer-to-peer financial transactions over the Internet with little to no fees or delays. The most unusual thing about Bitcoin is that it is not produced by any one central agency (unlike the U.S. dollar, which is controlled entirely by the U.S. Treasury). In fact, it’s not produced by any agency at all–Bitcoins are produced by regular (albeit very tech savvy) folks who devote their computing power to “mining,” or solving complex puzzles to generate more units of the currency. As Bitcoin has gained popularity, its value has skyrocketed to astronomical levels. This time last year, one Bitcoin was worth just a fraction of one U.S. dollar.
Chevrolet is preparing to boldly return to the mid-size pickup truck market with the Chevrolet Colorado (and related GMC Canyon), with the motto “Everything a Truck Should Be. From one perspective adding Colorado gives the larger Silverado more leeway to move upmarket. From another, sales of Colorado will help GM meet more stringent fleet fuel economy requirements. Either way, the strategy emulates that of Toyota and Nissan (each offering both full-size and mid-size pickups) more than Ford and Ram (full-size only). Millward Brown Digital uses automotive behavioral analytics to reveal how automakers drive sales using two core elements: demand and conversion. Demand is represented by the number of in-market lower-funnel shoppers; this proprietary measure is based on observed shopping activity across multiple automotive websites and leverages patented data-gathering and normalization processes. A key benefit of this approach is that it leverages the fact that consumers shop
Happy weekend! Hopefully the new year finds you well as we bring you a round-up of the top content we shared this week: notes on email marketing statistics, optimized link creation, keeping leads in your sales funnel, and SEO predictions for 2014. 10 Email Marketing Stats that Will Blow You Away I’m a bit of an email junkie and have about 8 different accounts synced to my phone, so this blog post particularly caught my eye. This collection of handy stats and infographs comes with several tips on how to tailor email/listserv efforts to heighten clickthrough rates (CTR). Simple but effective, this article helps you strategize with intent (for example, personalizing subject lines, providing social sharing buttons, or optimizing the message for mobile viewing). Most importantly, the stats show that email isn’t dead — it will continue to grow and should remain an important part of your digital marketing gameplan . Creating Links that Offer the Best User Experien
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